Your answers will vary depending on the audience type you will be speaking with. Though you may know a lot about SEO(Search Engine Optimization), it takes a certain skill set to let someone understand the ideas behind being highly ranked and the critical need for links. It's like doing an advertising pitch or explaining to a child the "birds and the bees". How well you present will show how quickly you can get the idea across for that big "AHA" moment you want your audience to have.
The analogy that i have found most helpful is:
Torch vs. The Bat Signal
So imagine this, your inbound links are like a light from a torch. It is the equivalent of having a link from a PR0 or PR1 site, its not a lot of power and therefore you will not be seen on the Search Engines as competitive enough to shine. While having links come from a well ranked page is like having the powerful light from batman's bat signal!
Clearly enough, the bat signal can and will illuminate the night sky and can be better seen from afar more than a torch light. Evidently, your site will be better ranked and be seen by more. Right? Right!
There are various ways to explain these things to any group.
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