As years pass by, not only science mark its evolution on earth, but also technology. Technology this days are very sophisticated and cutting edge. People continue to amaze each other with the things they discover and develop ... and the SEO industry is not immune to all of this. The SEO industry is the most dynamic in all sense and with its dynamism, people continue to be creative in ways where they can unify and make things easy for the online community, such as Yahoo.
Late September, Yahoo launched a new platform: APT (formerly named "amp"), a Web-based planning and buying tool. This platform promises to eliminate much of the pain inherent to online advertising’s many laborious processes, ranging from tear sheets to insertion orders to inventory management to trafficking.
For starters, Yahoo's first customers are its select partners from its two-year old newspaper consortium, including San Francisco Chronicle and San Jose Mercury News. But Yahoo promises that by next year, APT will be available to the entire online community. Currently, the newspaper partners sell their own inventory using audience data from Yahoo (for example, a local newspaper might serve ads to their site’s visitors who have previously visited Yahoo’s Autos content). In some cases, Yahoo’s partners can also sell inventory on Yahoo.
As of this time, search function is not included in the APT platform but Yahoo President Sue Decker was quick to add, that the platform would eventually encompass all types of formats, whether video, search and etc.
Other search engines, such as Google, AOL and Microsoft have their own platform to boast too...but is still in the works. Right now, the online community is savoring what Yahoo can offer them - simplication of buying and selling advertising on the internet. We'll see in the months to come it Yahoo did deliver what it promised.
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